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Landon Bennett
What are ad tags?
An ad tag is html code that loads a digital advertising on an website...
What's the difference between CPC, CPM, and CPA?
You've probably heard of CPM and CPC before, but there's another type of ad model that you ma...
Key Ad QA processes and checklists
At the core of successful digital ad campaigns in the modern era is QA...
Automotive Co-Op Advertising: Improving performance and efficiencies
If you run an automotive dealership, then chances are you use co-op advertising regularly to bolst..
Tips For Agencies To Manage Co-op Advertising Programs
Co-op advertising (cooperative or manufacturer's advertising) is an agreement between a reta...
How DV360 and CM360 Work Together
Campaign Manager 360 (CM360) and programmatic counterpart Display & Video 360...
Facebook Ads Manager Reporting 101
Over 7 million advertisers are actively using Facebook...
How to capture a quick ad campaign screenshot (mock-up) on the fly
If you’re in ad operations, account management, or media buying, you’ve probably received th...
What are ad screenshots or tear sheets, and how do I capture these for digital ad campaigns?
If you run an ad campaign on behalf of a client, chances are you've been asked to capture...
Four tips on leading high-performing ad operations teams
Ad operations teams are often under-appreciated, undervalued, and resource-stra...
Why you should automate ad ops tasks like ad screenshots and how to calculate ROI
When you talk about ad ops, programmatic media buying, or account management, you often thi...
Ad screenshots/tearsheets: Five client requests you should push back on, and how to do it
Most advertisers or agencies (let’s call them clients) require ad screenshots, tearsh...
How Mediassociates taps automation to saves hundreds of hours on ad screenshots for their programmatic campaigns
Before finding Ad Reform, ad screenshots were a huge time commitment for the ad op...
How MediaMath Uses Ad Reform to Launch Campaigns with Confidence
MediaMath helps leading global marketers deliver personalized digital advertising across...
How to Hire and Train an Ad Operations Team in an economic downturn
When times are tough, it's essential to keep your ad operations budget in check...
Introducing your new go-to ad preview tool
Since starting Ad Reform five years ago, we’ve had to figure out how to support many...
Unlocking Efficiency in Retail Media: A Guide to Automating Your Workflows
How Vici Media uses Ad Reform’s Xandr integration, webhooks and Zapier to save hours a week automating their campaign screenshots process
Product Update: New integrations to automate your workflow and save more time
What is important safety information (ISI) and how does it affect pharmaceutical display ads?
What is a VAST tag?
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