We build tools to improve the digital ad experience
We’re passionate about preserving the online media industry’s dominant business model, advertising. Over the last few years, this model has been threatened by poor user experiences caused by ads, leading to a rise in ad blocking usage. We’re heavy consumers of digital media, and we believe it’s incredibly important to preserve great journalism and entertainment.
We also see too many manual tasks in the process to deliver ads. We’d like to automate those so that publishers, exchanges, and agencies can focus on impactful issues threatening the industry.