The Trade Desk vs. CM360: which integration should you connect to Ad Reform?
How each connector syncs your ads, and how to pick the right one
Landon Bennett
If your campaigns run through The Trade Desk, connect The Trade Desk. It’s our more mature connector, and it stores more campaign data that you can pull into your screenshot PowerPoint decks.
Connect CM360 when CM360 is where your creatives live across several buying platforms, or when you don’t buy in The Trade Desk at all.
Either way, the choice isn’t permanent. If you start with The Trade Desk and later decide CM360 fits your workflow better, switching is quick.
The Trade Desk connector
Syncs every day. The first sync pulls in your most recently created and updated Ad Groups.
When an Ad Group is created with creatives, or gets new creatives, it syncs and shows up in Ad Reform the next day.
Maps Trade Desk advertisers to clients, campaigns to campaigns and creatives to ads.
Supports images, third-party tags, video hosted on The Trade Desk and third-party video tags.
Setup takes an API token. Here’s how to get one.
The CM360 connector
Syncs every day, picking up in-flight placements that changed since the last sync. The first sync looks back up to 14 days.
Maps CM360 advertisers to clients, campaigns to campaigns and creatives to ads. Placements are used behind the scenes to connect creatives to the right campaign.
Supports Display Redirect creatives and display creatives such as image and HTML5, which are captured by rendering the placement’s JavaScript tag.
Setup uses a Google account with a CM360 role that can view campaigns, placements, ads, creatives and advertisers, and generate placement tags. The built-in Agency Trafficker role covers this. You can also add integration.support@adreform.com as a user instead.
Choose The Trade Desk if most of your programmatic buying happens there and you want the richest campaign data in your reports.
Choose CM360 if it’s your system of record for creatives across several DSPs or direct buys.
One limit to know: Trade Desk native ads aren’t supported yet. If you rely on them, talk to us before you connect.
Not sure which fits? See the CM360 integration or the Trade Desk integration, or reach out and we’ll help you decide.
