Google Ad Manager Agent
Ad Reform’s GAM agent automates proof-of-placement screenshots for publishers. Connect your Google Ad Manager account and the agent will:
Sync new orders, line items and creatives from GAM every day
Follow your key/value targeting to capture ads where they actually run
Deliver screenshots and branded PowerPoint or PDF decks for every order
"Ad Reform has helped us streamline our screenshots process, which was previously a manual task. Using their GAM integration, we set up custom automated workflows tailored to our GAM setup and web properties. It's been a pleasure working with their team."
Diane Schwartz, VP Operations, Metrocorp
How the GAM agent works
1. Connect Google Ad Manager
Connect your GAM publisher account in a few clicks. Every day, new advertisers, orders and creatives sync into Ad Reform as clients, campaigns and ads.
2. Map your targeting
On an implementation call, we capture how your team targets ads, from key/values to site sections, and turn it into tactics: rules the agent follows to find the right pages for each line item.
3. Put screenshots on autopilot
The agent captures screenshots for new line items as they launch, our team reviews them, and they show up by order in the GAM view, ready to download or turn into a client deck.
Frequently asked questions
What is a GAM agent?
It’s an AI agent that handles proof-of-placement screenshots for Google Ad Manager publishers. Instead of someone on your ad ops team finding each placement and taking screenshots by hand, the agent reads your new line items, works out where they run and captures the screenshots for you.
What does the agent sync from Google Ad Manager?
Advertisers, orders and creatives sync every day as clients, campaigns and ads. Supported creatives include images, video, VAST, custom and third-party HTML, CM360 tags and overlays. Each sync picks up creatives added to line items since the last one.
Does it work with custom key/value targeting?
Yes. During setup we map your key/values and other targeting to your sites, so the agent captures ads on the pages your line items actually target.
What are tactics?
Tactics are the rules the agent follows, built from your team’s knowledge of how campaigns are sold and delivered. Each tactic covers a set of line items and placements, and you can see its status, linked line items and screenshot sets in Ad Reform.
How do clients receive the screenshots?
Find any order in the GAM view to download its screenshots or create a branded PowerPoint or PDF deck from your own template. Screenshots can also be pushed to Slack, Google Drive or Amazon S3.
How long does setup take?
Connecting GAM takes a few minutes, and the first sync runs the following day. Mapping your targeting happens on an implementation call with our team.
