Ad Reform vs. Adwallet: automated ad screenshot tools compared
How the two platforms differ, and which one fits your team
Landon Bennett
Ad Reform and Adwallet both automate proof-of-placement screenshots for publishers and agencies. Both connect to the major ad platforms and turn screenshots into branded decks. The differences are in how screenshots get checked, image quality, how deep the Google Ad Manager support goes, support, custom requirements and what you can build on top. Here’s a side-by-side based on each company’s public information and what customers who switched told us, as of November 2026.
At a glance
Ad Reform | Adwallet | |
|---|---|---|
Integrations | Google Ad Manager, DV360, CM360, The Trade Desk, Xandr Monetize and Invest, AdButler, AdLib, Meta, Amazon DSP | Google Ad Manager, DV360, CM360, The Trade Desk, Xandr Invest |
Ad formats | Display, video, VAST, HTML5, native, ad tags, Google search, newsletters, CTV, Basis tag sheets, Adform tag sheets, Flashtalking tag sheets, Amazon tag sheets, Xandr tag sheets | Display, native, video, CTV, HTML5, newsletters |
Quality | AI agent validates every screenshot with a score; human-in-the-loop reviews anything that doesn’t pass the agent check; higher-resolution images | No review step described on its site |
Google Ad Manager depth | Fully customizable GAM agent follows your ad product targeting | GAM integration listed; no detail on targeting or native rendering on its site |
API and webhooks | Public API, plus webhooks to any endpoint, Slack, Google Drive, Amazon S3 and more | Not mentioned on its site |
Exports | Images with custom file names, custom branded PowerPoint and PDF; Webhooks; daily roundups via email | PPT, PDF, JPG/ZIP |
Other products | Ad Preview (API), Previewads and Ad QA (in alpha) | Screenshots only |
Which ads get captured | Screenshot workflows for all ads, or specific advertisers/campaigns; customizable so you only get the screenshots you need | Screenshots of every ad on every device, which means extra work filtering for the ones you want to export |
When screenshots run | As new line items launch, on demand, on a schedule, or custom setup; webhooks send each screenshot back to you as it’s generated | Not described on its site |
Support | Live chat 24/5 across all time zones, average response under 5 minutes | EU business hours; based in Denmark |
Custom requirements | Ad Reform allows you to add campaign-specific or account-wide default special instructions in a text box, and an AI agent in our capture pipeline follows them. | None; screenshots run on the designated site as is |
Screenshot look and feel | Custom wrappers which include desktop, TV, tablet and mobile device wrappers, Mac/Microsoft OS wrappers with date/time, and browser wrappers | No device or browser wrappers; screenshots include a Windows OS frame, with no option to remove it |
Where Ad Reform stands out
Every screenshot is verified by AI, then a human-in-the-loop. Our AI agent validates each screenshot against your requirements, and anything that doesn’t pass goes to our team for review in real time, before it reaches your client. Quality matters most with screenshots, because client requirements are strict, so nothing reaches your client without passing the agent’s check or a person’s review.
Deeper Google Ad Manager (and AdButler/Xandr Monetize ad server) support. The GAM agent follows your targeting, and our GAM native previewer renders native ads that have no size or preview in GAM, in the app or through the API.
Built to be built on. A public API and webhooks let ad platforms put screenshot automation features inside their own product or dashboard.
Preview and QA in the same platform, for checking ads before launch as well as providing proof of them after.
Customers who switch from Adwallet point to our support, image quality (higher-resolution captures) and feature depth.
In-app screenshots, not just web.
Nearly a decade of edge cases, with users in over 60 countries since 2017.
Why teams switch from Adwallet to Ad Reform
Many of our customers moved over from Adwallet, especially those using GAM. Here’s what they told us made the difference:
Only the screenshots you need. Screenshot workflows can run on every ad or only on the advertisers and campaigns you choose, with one screenshot per ad, so there’s no pile of extra images to sort through.
Screenshots as campaigns launch. New line items are picked up daily and captured as they go live, instead of waiting for a fixed weekly or monthly run.
Any page, any site. Screenshots run on any URL, so adding a new site or section doesn’t need a setup process.
Better-looking proof. Higher-resolution captures, Mac or Windows browser bars, device frames, and a choice of frames for video ads.
Automation fitted to your Google Ad Manager setup. We map your key/values and line item types with you on an implementation call.
Support that answers no matter where you are in the world. Live chat 24/5 across every time zone, with an average response under 5 minutes.
Which one should you choose?
Choose Adwallet if you want a screenshot of every ad on every device and don’t need custom requirements or deeper ad server support.
Choose Ad Reform if you run Google Ad Manager with key/value targeting or native ads, need AI-verified, human-checked screenshots for client-facing proof, have campaign-specific special instructions, want screenshots only for the campaigns that need them, captured as line items launch, or want to build screenshots into your own product through an API.
We’re biased, so the best test is your own campaigns. Send us a recent order and we’ll run it. See how automated ad screenshots work.
This comparison uses information published on adwallet.io and feedback from customers who switched, as of November 2026. If anything here is out of date, let us know and we’ll correct it.
