An ad screenshot is a visual, preview, or receipt of an ad on a website, meant to give confirmation to a client that the ad campaign is live. Often, this is referred to as ad screenshots, tear sheets
, campaign screens, or proofs. Whenever a campaign is running, a screenshot needs to be captured on the URLs that the campaign is running on. The requirement for screenshots is given by the advertiser or by the agency on behalf of the advertiser. This typically needs to be done for direct and programmatic campaigns and is incredibly difficult to do manually, especially at the scale of programmatic advertising.
At Ad Reform, we built the industry's first automated ad screenshots tool 6 years ago specifically tailored to the needs of digital advertising professionals. We enable teams to automate their programmatic screenshots while giving them more customization than any other solution so that they can continue to fulfill their client's ever-changing screenshot requirements.