Ad QA

Never launch a broken ad campaign again. Test ads in bulk for visual, loading, landing page, or custom pixel issues. We'll tailor the testing to your use case.

join users in over 60 countries

join users in over 60 countries

join users in over 60 countries

Illustration of a newspaper page and a portrait photo, representing ad creative QA

User Experience Metrics

Scan your ads across key UX metrics to identify and resolve issues before or during a campaign. Preview the ad visually to ensure your tags are trafficked correctly and the sizes are correct. Try our free ad preview tool.

Ad Reform ad QA report showing the ad creative, its tag script and a performance summary
Ad Reform network timeline showing every request an ad makes while loading

Test ads for the presence of any pixel

Test ads for the presence of any pixel

Upload ad tags or preview links in bulk to test for custom tracking pixels, measurement pixels, ad and naming structures.

Upload ad tags or preview links in bulk to test for custom tracking pixels, measurement pixels, ad and naming structures.

Custom QA-as-a-service

Need something more custom to match your internal ad QA process? In a quick call, we can mold to your team's ad QA needs and give you a tailored experience.


Ad Reform form for starting a new ad QA scan from uploaded ad tag sheets
Ad Reform landing page check showing the click-through URL, UTM parameters and a page screenshot

Landing Page QA

Landing Page QA

Automatic click-through of the ads for landing page screenshots, URLs, and query parameters to prevent attribution, reporting, and spend issues.

Automatic click-through of the ads for landing page screenshots, URLs, and query parameters to prevent attribution, reporting, and spend issues.

Creative QA

โœจ Coming soon โœจ

Test ads for compliance with IAB and your own specs. Bulk upload ads and automatically find all ads with issues. Share results with ad partners to resolve issues quickly.

Ad Reform performance summary flagging an ad's request count and load time

Frequently asked questions

What does Ad QA check?

Ad QA tests ads in bulk for visual rendering problems, slow or broken loading, landing page issues, and whether the tracking and measurement pixels you expect are present.

How do I upload ads for QA?

Upload ad tags in bulk with a CSV, upload HTML5 zip files, or paste preview links. Ads can also come in through our DSP and ad server integrations or the API.

Can Ad QA check landing pages and UTM parameters?

Yes. Ad Reform clicks through each ad and captures a screenshot of the landing page along with its final URL and query parameters, so you can catch attribution and reporting problems before spend is wasted. You can export the list to share issues with whoever needs to fix them.

What are ad UX metrics?

Theyโ€™re performance metrics for how an ad loads, broken down by domain and by content type such as HTML and JavaScript. You also get a browser preview, frame views and an interactive network timeline to troubleshoot a problem ad.

Can Ad QA match our internal QA process?

Yes. In a short call weโ€™ll learn your current checklist and set up a QA process that follows it, so your team gets results in the format it already uses.

Can you test ads against IAB or our own creative specs?

Spec compliance testing is coming soon. Youโ€™ll be able to bulk upload ads, automatically flag every ad that breaks IAB or your own specs, and share the results.

Wave goodbye to busywork

Don't waste another minute

join users in over 60 countries

A hand holding a pencil

Wave goodbye to busywork

Don't waste another minute

join users in over 60 countries

A hand holding a pencil

Wave goodbye to busywork

Don't waste another minute

join users in over 60 countries

A hand holding a pencil